Want To Make A Quick 6-Figures?

The Best Business Plan Ever

In case you didn’t see the story, Italian artist Maurizio Cattelan duct-taped a banana to a wall at the Art Basel Miami Art Fair. It was controversially eaten by performance artist, David Datung. The banana was promptly replaced and subsequently sold for $120,000 (£92,000).

According to the UK Independent newspaper, the couple who snapped up this great artwork said…

“We knew we were taking a risk, but ultimately we sense that Cattelan’s banana will become an iconic historical object.”

If that wasn’t sidesplittingly funny enough, they added… “We see the piece as a unicorn of the art world, and bought it to ensure that it would be accessible to the public forever, to fuel debate and provoke thoughts and emotion in a public space in perpetuity”.

At this point, I’m laughing and crying at the same time. A fecking banana taped to a wall? $150,000? Art? Why or why didn’t I think of it? Why can’t I find buyers like this?

This has to be the best business plan ever.


Niche Product – Fruit taped to a wall positioned as art

Competition: Zero

Target Audience: Delusional Art Snobs

Pricing Strategy: Outrageously High

Upsell Potential – Fruit maintenance, other fruits, different colored tape.

Medium-term Product Development – 1-2 years: Vegetables, 3-5 years canned drinks

Key Risks – Rapid Ripening of Fruit [Note that this is also an opportunity for upsells, cross-sells, and maintenance retainer]

Risk Mitigation – Further supply of bananas purchased locally

Marketing – Press coverage



One Banana – let’s go with $1, plus

One reel Duct Tape – say $7 for 60 yards

Art Fair Entry – Est $100





Maurizio Cattelan Sir, I salute you! You are a true product positioning ninja. You have taken what most people would describe as a banana taped to a wall and redefined it, reframed it if you will excuse the pun, to become something completely different in the eyes of the buyer. It’s not an organic $1 banana, it’s a $150,000 work of art to be admired, discussed, explored, enjoyed.

Anything is possible in marketing. 

Now, where are those plums I bought earlier?

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Andy Wood

Andy Wood

My mission is to guide and empower you with the tools, resources, strategies, and tactics to help you succeed in your online business, and (of course) EXPLODE your income so you can live life on your own terms.

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