Did you know:
J.K. Rowling’s Harry Potter script was rejected by all 12 major publishers.
Michael Jordan was cut from his high school basketball team
Steven Spielberg got rejected from film school three times
Elvis Presley was fired after his first performance
Colonel Sanders slept in his car and was told “No” 1009 times
Way back in 1977, a Harvard-trained psychologist called (Dean) Keith Simonton, came up with a theory that he called “The Equal Odds Rule”. Based researching scientific papers, he found that the most successful scientists were the most prolific producers of scientific papers. Put slightly differently, success came to the successful scientists during their most prolific production period. From this work, Simonton developed his Equal-Odds Rule, summarised as…
“You can’t predict your own success. Scientists, artists, inventors, writers, entrepreneurs, and workers of all types are equally likely to produce a useless project as they are to produce an important one.”
(You can find the original in a great article from James Clear here.)
So if this is true then whilst you can’t predict the success of your own content, you can improve your chances of being successful by producing as much content as possible.
Songwriter Jonathan Mann is a prolific producer of, well, songs! He has written and posted a new song every day for the last 10 years or so. No kidding!
In a 2014 interview with Hover Blog, Jonathan said
“Another reason would be that it just helps me find my good songs. I think of that onus as like mining or fishing for the good songs that I know are inside of me and I just have to find them. It’s the 70/20/10 rule, which is: 70% of everything that you make is going to be mediocre, 20% is going to totally suck, and 10% is going to be awesome. Start a song every single day, there’ll be 36 songs in a year by that math that will be really great, and that’s a lot of really great songs, ultimately!”
The lesson here is that you should be persistent in producing the best quality content you can, and as regularly as you can. You can’t predict which piece of content will take-off, so the more you put out there, the more you learn what works, and the better you will get at content marketing!