What is the role of marketing?
The role of marketing is to sell, but it’s not about the selling of the product. It’s about selling passion.
Effective marketing takes the customer through a 4-stage journey:
- Awareness – Spreading the word about your product and brand. Who you are, what you have, your story.
- Desire – This is achieved by exceeding expectations and creating products of exceptional presentation and performance quality. Word spreads about the product.
- Anticipation – Quality and performance is assured, leading to anticipation for a new version or product. Fans are born. A buzz is built.
- Culture – Fans give way to advocates, becoming part of the marketing machine. Conversation increases. A culture is born.
Think Apple. Think The Rolling Stones. Think Stranger Things. Think Star Wars. Think Passion.