Solopreneurs are finding that executing a marketing strategy online is becoming much more difficult than it may seem.
The internal logic goes like this: promote the product/service/brand across multiple platforms. With time, visibility increases, traffic increases, footfall increases. The magic happens. But truth is that in the majority of cases, this internal logic is fatally flawed.
Here’s the problem: positive results from an organic marketing strategy are directly proportional to the time invested.
In other words, the more time marketers invest in publishing on a specific platform, the more likely it is to generate the eyeballs they need to convert into traffic or footfall.
The trouble comes because the majority of solopreneurs become frustrated at the slow returns from their efforts. They measure short-term results.
They publish to a platform for a few days or weeks, see little effect, and become disheartened. They seek a different solution and hop onto another strategy for a few weeks. And so it goes around, like aimlessly hopping on and off tube trains traveling under a city, while a whole world above passes them by. They become promiscuous with their strategy.
Better to set medium and long term goals and let a marketing strategy play out, rather than hop on and off that train. Better to be picky about a strategy, and the more pickier, the more chaste, the better you will do.