Actionable strategies for digital business
20 Essential DNA Hacks for Business Success is about engaging with the digitally liquid consumer environment. It reveals a simple to implement, 5-stage Think Digital framework to guide you to digital transformation success.
The way we build and lead business has changed forever. Technology continues to develop at a punishing rate and the seismic impact on the way consumers choose products, choose brands and choose you over your competitors, continues to accelerate. Business leaders are compelled to ditch the traditional, out-dated business models in favor of new ways of thinking and doing business.
˃˃˃ Who should read this book?
This is a must-read for business leaders, managers and entrepreneurs wanting to start, build or transform a business in the digital age.
˃˃˃ Some praise for this book …
”What I loved about this book is the way Andrew provides a concise way in which someone who is new to the digital world, can apply ‘thinking digital’ to their own business.”
”This book is worth more than 5 stars. It is the book that every small business person has to read.
”It is great to read a book that takes this whole digital part of business life, and turns it into a language I can actually read! AND understand!
”By the time I was done, I knew the direction I needed to take with my own efforts in branding, messaging, and making content for my target audience. Some great examples throw in as well.
”I feel like I just finished a high-level training course with an expert for the price of a cup of coffee. This book over-delivers with examples and links throughout. I will be keeping this one near and referring back to it several times.