Link Tracker 2020: 5 Best Tools for Link Tracking

Here is my list of the 5 best tools for link tracking. And yes, I do pick a winner!
best link tracker for affiliates

A Link tracker is an essential internet marketing tool if you are serious about making money online, growing your blog, affiliate business, or actually, any business online!  But whilst most digital entrepreneurs focus their attention on SEO scores, they often forget to track links. If this is you, my friend, today everything changes for you. Today is the day that you become a pro by using the tools that the most successful digital entrepreneurs use to track their links.

Here is my list of the 5 best tools for link tracking. If you are pressed for time, you can scroll down to the bottom and see my top link tracking tool.

5 Best Tools For Link Tracking

1 ClickMagick

This is an excellent platform for affiliate marketers of all kinds, making it possible to track links for your sales funnels, ad campaigns, and websites.

Best Link Trackers - Clickmagick
Best Link Trackers – Clickmagick

Packed with a raft of easy-to-use features, ClickMagic has just about everything a serious affiliate marketer could need.

Top Features of ClickMagick

Track & Optimize Entire Sales Funnels

ClickMagick is actually far more than a simple link tracker. ClickMagick Campaigns is a modern tracking solution that uses cookies that can’t be blocked, making it a real powerhouse when it comes to tracking an entire funnel with no tracking links or redirects.

Cross-Device Tracking

Online buyers are device agnostic, often using different devices as they progress along their customer’s journey. They may start with an opt-in on their mobile phone, then a day or two later, watch a video or webinar on their laptop, and finally, potentially weeks after their opt-in, make a purchase using their tablet device. This is the new ’normal’ and ClickMagick has it covered!

And if your business relies heavily on phone sales, this amazing platform enables you to accurately track phone sales all the way down to a specific ad or promotion.

Ad Platform Assistance

It’s not widely understood that Facebook and Google actually help you find more customers by using very clever targeting AI. ClickMagick makes it easy to upload your actual  conversion data, giving these platforms more accurate data to work their targeting magic.

Ad Spend Reduction

Using ClickMagick’s Click Shield you can quickly set up definitions and rules to specify acceptable click behaviour, and then block the rest. This gives you the same amount of conversions, but with a lower total ad spend!  

Advanced Retargeting

With ClickMagick’s Advanced Retargeting you can add a retargeting pixel to any of your tracking links, and whether you own the website it points to or not. How cool is that!

And even more useful features…

Dynamic affiliate links to manage your sales process even when promoting affiliate offers you don’t control.

Automated split testing for optimized landing pages.

Automatic Bot Filtering to weed out pesky bot traffic that skew your a campaign stats.

Geo and mobile targeting

Automatic traffic quality analysis

.. and more!

ClickMagick Plans and Pricing

ClickMagick offers 3 pricing plans:

Starter Plan @ $27/month, Standard Plan @ $67/month, and Pro Plan @ $97/month

As with all platform plans these days, the more you pay, the more features and capacity you get!

They do offer a very generous 14-day free trial – that can be extended if you ask nicely!

Best Link Trackers - Clickmagick pricing plans
Best Link Trackers – Clickmagick pricing plans

2 Voluum

This web-based AI-powered link tracker is another good fit for bloggers, affiliate marketers, and digital marketing agencies.

voluum link tracker
voluum link tracker

Voluum lets you:

  • Track all your advertising campaigns in one place
  • Optimize ad performance
  • Analyze data for actionable insights
  • Scale your affiliate marketing business

Top Features of Voluum

Voluum is absolutely jam-packed with great features, too many to run through here. So here are the highlights:

Automatic Campaign Optimization

You can run automatic A/B tests for your ad campaigns and send more visitors to the best converting offers and landing pages.

Fraud detection

Voluum is able to detect suspicious clicks and visits, protect your campaigns from the pesky web bots, and gather firm evidence for chargeback procedures.

Push notification alerts

You can easily configure Voluum to send mobile and desktop notifications when your performance suddenly changes.


Voluum also has some pretty handy collaboration tools for affiliates, business managers and agencies.

You can view a full list of Voluum features by clicking here.

Voluum Plans and Pricing

Voluum offers four pricing options for digital marketers to choose from:

Discover plan @ $69/month, Profit plan @ $149/month, Grow @ $449/month, and an Agency plan @ $999/month

There is a significant saving to be had if you pay yearly up-front.

voluum link trackervoluum link tracker pricing plans
voluum link tracker pricing plans

3 Improvely

Improvely is another solid click tracking service armed with valuable marketing features. 

Improvely link tracker
Improvely link tracker

With Improvely you can:

  • Identifying the source of each of your conversions
  • Easily monitor for click-fraud activities
  • Discover real visitors to your site 

Although not quite as feature rich as Voluum, Improvely is still darn impressive!

Top Features of Improvely

Marketing Optimization

Improvely identifies the source of every signup and sale

Click Fraud Monitoring

Improvely has powerful monitoring systems that inspect every click for signs of suspicious activity. You can set up alerts to potential click fraud, then take action to protect your advertising budget.

Meet Your Best Customers

Improvely creates an activity profile for each visitor using your site. You can build a picture of your most valuable customers, and use it to find more of them!

Agency Benefits

Improvely is a white-label solution for both small and large digital marketing agencies. You can provide client access to Improvely reports under your own domain, with your company name and logo as the only branding. You decide what level of access clients get to Improvely.

You can view a full list of Improvely benefits here.

Improvely Pricing

Improvely offers 4 payment options:

Freelancer @ $29/month, Startup @ $79/month, Small Agency @ $149/month, and Large Agency @ $299+/month

All plans come with a 14-day free trial.

improvely link tracker pricing plans
improvely link tracker pricing plans

4 ClickMeter

Another top choice to help you keep track of your visitors and their clicks is ClickMeter. 

ClickMeter Link Tracker
ClickMeter Link Tracker

For Agencies, you can share real time reports with your clients. 

For Affiliates, manage all your links and commissions in one place

For Advertisers, you can quickly identify your best advertising sources

For Publishers, you can certify the visibility (via views, clicks, or conversions) you provide for your advertisers and clients.

Top Features of ClickMeter

  • Monitor your customer’s campaigns
  • Track sales and conversions to understand which campaigns are succeeding and which are struggling
  • Fight click fraud
  • Share results with your customers in realtime
  • Cloak Affiliate Links
  • Sales conversion tracking
  • Vanity Links
  • Split test optimizer
  • … and much more!

You can see a full list of ClickMeter features here

ClickMeter Plans and Pricing

ClickMeter offer three pricing plans to choose from:

Medium @ $29/month, Large @ $99/month, and X-Large @349/month

You can change your plan at any time and there is a 30-day money back guarantee.

ClickMeter Link Tracker Pricing
ClickMeter Link Tracker Pricing

5 LinkTrackr

LinkTrackr has been around for over 8 years now, and has still managed to keep up with the new kids on the block!

LinkTrackr Link Tracker
LinkTrackr Link Tracker

It’s not as sophisticated as Voluum or ClickMagic, but it still has an impressive array of link tracking features.

Top Features of LinkTrackr

creating campaigns to track banner ads, solo email ads, links on your website, and much more.

generate reports to show you how much you’ve spent to get conversions, your profitability, ROI and other critical metrics.

integrate Linktrackr with ClickBank, JVZoo, Commission Junction, Shareasale and much more

Use a single line of tracking URL in your campaign to automatically track the referring campaign, ad group, ad ID and even the exact keywords used

Discover which keywords are referring sales & leads, and which ones are just burning a hole in your pocket

Split your traffic across multiple landing pages, and easily establish which ones convert better. Systematically improve your conversion rates & ROI.

… and more.

For a full list of LinkTrackr features, click here

LinkTrackr Pricing

LinkTrackr offers 4 pricing plans: Basic @ $7/month, Pro @$17/month, Hyper @ $27/month, and Extreme @ $47/month

Linktrackr pricing plans
Linktrackr pricing plans

Conclusion – Which Is The Best Link Tracker?

Well, there you have my top 5 best link tracker tools. If you are undecided, the best approach is to give each one of them a short trial, and pick whatever suits you the best.

All 5 of these are very strong candidates for the top slot, and each has similar core features, but with some differences. If you are starting out, budget is likely to be an issue, so go with something that fits your pocket.

If I was to be pushed on which is the best of these ‘best 5’, I would have to pick Voluum. It has everything you are likely to need as your business grows, very user friendly, is very reasonably priced, and support is fantastic.


I hope this article has helped you make a choice for a Link Tracker, but remember, these are not ‘forever’ decisions, so if you still are not sure which is best for you, just pick one and get started.

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Andy Wood

Andy Wood

My mission is to guide and empower you with the tools, resources, strategies, and tactics to help you succeed in your online business, and (of course) EXPLODE your income so you can live life on your own terms.

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