I had a recent exchange on social media with a young entrepreneur. I had posted a meme joking about the doubts all entrepreneurs have in their head. The young man responded by saying it wasn’t a true representation of an entrepreneur. His inference was that true entrepreneurs have no doubt at all, and are instead, supremely confident.
In my 40 years or so in business, I have to say that this is not my experience. Doubt is a natural characteristic of entrepreneurship. More than that, doubt acts as a safety mechanism, and actually, is a pretty neat antidote to overconfidence if you let it be.
Learn to embrace your doubts.
Embrace your doubt about your figures.
Embrace your doubt about your strategy.
Embrace your doubt about your market and competitors.
So dream of the good times and plan for the rain. Question yourself. Doubt. And use your doubt to spur you on to gather intelligence, to question your assumptions, to verify your data and to drive your planning. Have doubts, but use them to take your business forward.