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Internet Entrepreneurs - What to sell and what to give away

What Successful Internet Entrepreneurs Give Away

Possibly one of the most counter-intuitive strategies we will ever come across as an internet entrepreneur is to ‘Give your best stuff away’. So what exactly should you give away and what should you be charging for?

how to increase sales using envy

How To Increase Sales Using Envy

If you want to increase sales online the this article is for you. In it I talk about using envy as a way to increase desirability of your products or services.

Part 1 of a 3-part series on today’s Consumer Psychology

The Impact of Digital Business On Our Lives

This is Part 1 of a 3-part series on today’s Consumer Psychology. In the series, we will look at the impact of digital on the way businesses operate and on our buying habits.

How To Reduce Refunds and Returns

How To Reduce Refunds and Returns

This article originally appeared in my free Facebook community – The Evil Marketers Club – http://bit.ly/EvilMarketers  We are entrepreneurs competing in a very competitive marketplace.

using regulatory focus

Swan Sandwiches and Regulatory Focus

While Her Majesty the Queen of England sits in her royal palace and eats swan and cucumber sandwiches from a silver platter balanced on the

Using Similarity To Drive Perception

Using Similarity To Drive Perception

In the early 20th century, three German psychologists, Max Wertheimer, Wolfgang Köhler, and Kurt Koffka tried to explain how the human brain tries to piece together fragments

Using emotional state

Soup and a Bread Roll

A while back I was taking a shortcut through the Soho district in London to go to see a client. If you haven’t been to

How to win at being the underdog

How to win at being the underdog

Way back when in 1962 the car rental company Avis was having a torrid time trying to compete with industry #1 Hertz. No matter what

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